Capture Video at Events & Trade-shows Live events are great opportunities to capture engaging video content. With permission, record your keynote speakers, presenters, and attendees. Those who were not able to attend will want to catch what they missed and those who were will want to see if they made …
Excerpts from the article posted by Business2Community. Read Full Article: ow.ly/ePuub “No matter what business you’re in, sooner or later you will be challenged by a rival brand. Or you might enter a market with a long-established brand. Most industries have multiple brands competing for control of the market. In …
Excerpts from the article posted by Brafton. Read Full Article: http://ow.ly/ePwBI “A report from the Content Marketing Institute and MarketingProfs found video marketing ranked among the fastest-growing forms of content marketing for 2012. According to the study, 70 percent of B2B brands employ video to build a stronger web presence, …
“Tips for Creating Business Videos That Customers Will Watch” Be CREATIVE, PROFESSIONAL & MEASURE RESULTS. Excerpt from the article: “If your business isn’t creating online videos, you might be missing out on one of the fastest growing segments of digital advertising. Seventy-six percent of marketers at small and large companies …
“4 Online Video Script Tips You Can’t Afford to Forget” keep is SHORT, SIMPLE & PASSIONATE. Great tips on how to write a video script for the web. Don’t over complicate your video message with over the top details, stats, or irrelevant information that is best suited for a call, …
This is a nice little article on 5 easy tips to help develop content. Enjoy! http://www.sme-blog.com/small-business-checklists/top-5-tips-for-writing-content-for-a-small-business-website
Check out this very nice and informative article on how videos are able to better engage audiences. Very good chart included as well. A must read! Using Video to Increase Engagement
This is a great article on how we think about engaging the online community. There is a great diagram everyone should check out! http://doteduguru.com/id5360-calculating-engagement-what-do-they-want.html/comment-page-1#comment-14384
One thing that is often overlooked when creating a video is creating a strong call to action. We often focus on creating an eye popping experience but when it is all said and done, we have not really made our viewers do what we want. This is a nice simple …
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126633#comments Good article and good conversation all around. Definitely agree with the viewpoint that placement is key. We produce content for both television and web and each is used differently by the agencies. Web still seems to be more geared toward providing information where as TV is still about “selling …
