"Video content grabs consumers’ attention more than text-only media– and brands that provide a consistent delivery of engaging media become recognizable entities to consumers."

"According to SundaySky, short-form video designed to reach expansive audiences generates a 50 percent completion rate. In contrast, slightly longer, but personalized, video clips encourage viewers to spend 2.5 times more engaging with the files."

Learn more from this article by Brafton Editorial here:

Engaging content: It’s an experience, not a style

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