So you've got a video, maybe even a great video and people are watching it, maybe even a lot of people are watching it. So what happens next? When the video stops, what does your audience need to do? Watch one of the suggested YouTube videos? I don't think so, how about watching another video about your organization or subscribing to your channel or newsletter. Learn about adding CTAs in this article by Brafton. http://www.brafton.com/blog/how-to-add-ctas-to-your-youtube-channel