A high-performing VIDEO STRATEGY reaches all platforms and the target audience. Does YOUR video content do this?
http://www.forbes.com/sites/ciocentral/2012/05/02/why-the-premium-video-debate-is-no-longer-about-content/
Get some interesting background on how there is suddenly an abundance of premium video content available for advertisers and channels alike. The above Forbes magazine article featuring these three tips:
- Does the content align with the desired audience?
- Does it help reach that “content” audience everywhere?
- How difficult will it be for more advertisers to harness this avid audience, and who can make it centralized?
That being said, it is more critical than ever to be specific in targeting your audience with the most efficient and effective content available and it should also be economical. WHY? Because if you don't continually update your content you'll be left in the dust. Don't spend a fortune on video production for content that will date itself in a couple of weeks.