Nonprofits: Reasons Why You Should Use Video Now

The following is an excerpt from Nancy Schwartz and provides some great tips for Nonprofits who want to use video for marketing purposes: 3 Reasons Why You Should Use Video Now 1. Video production, once complicated and expensive, is now doable by anyone with a video camera and access to the internet. Brief, on-the-fly videos provide authenticity and compelling visuals via a short production cycle. This is great news for nonprofit organizations looking to connect with their networks in a way that reaches beyond narrative and photos. 2. There’s a growing expectation that video will be integrated in every communications mix. 3. Video, when done right, contributes immediacy and a sense of “being there” to your nonprofit communications mix to strengthen overall impact. Well-crafted online videos can emotionally engage your audiences in a way that reading can’t.

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