Branding Your VIDEO!

Hot Chicks Playing Tennis If you fell for the link above then... READ THIS! http://techcrunch.com/2010/04/26/ge-youtube-howcast-hot-chicks/ Good article. Very interesting. Branding can absolutely be achieved online via video. Viral videos are an interesting enigma and somewhat of a crap shoot as to their effectiveness. Depends primarily on their content and most importantly audience. Research indicates a majority of online video viewers preferred professionally produced video when looking for information prior to making a purchase, but GE's use of this tactic with HowCast (one of our distribution partners) is simply awareness and nothing more which tends to work better with viral or Good article. Very interesting. Branding can absolutely be achieved online via video. Viral videos are an interesting enigma and somewhat of a crap shoot as to their effectiveness. Depends primarily on their content and most importantly audience. Research indicates a majority of online video viewers preferred professionally produced video when looking for information prior to making a purchase, but GE's use of this tactic with HowCast (one of our distribution partners) is simply awareness and nothing more which tends to work better with viral or do-it-yourself content. Good idea though!

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