VIDEO TO PROMOTE EVENTS

Capture Video at Events & Trade-shows Live events are great opportunities to capture engaging video content.  With permission, record your keynote speakers, presenters, and attendees. Those who were not able to attend will want to catch what they missed and those who were will want to see if they made …

5 Ways to Take on A Rival from B2B. IMITATE. ATTACK. CHALLENGE. INNOVATE. FOCUS.

Excerpts from the article posted by Business2Community. Read Full Article: ow.ly/ePuub “No matter what business you’re in, sooner or later you will be challenged by a rival brand. Or you might enter a market with a long-established brand. Most industries have multiple brands competing for control of the market. In …

Business to Business Companies Using more Video Content for Marketing in 2012

Excerpts from the article posted by Brafton. Read Full Article: http://ow.ly/ePwBI “A report from the Content Marketing Institute and MarketingProfs found video marketing ranked among the fastest-growing forms of content marketing for 2012. According to the study, 70 percent of B2B brands employ video to build a stronger web presence, …

Customers Will Watch a Creative and Professional Video

“Tips for Creating Business Videos That Customers Will Watch” Be CREATIVE, PROFESSIONAL & MEASURE RESULTS. Excerpt from the article: “If your business isn’t creating online videos, you might be missing out on one of the fastest growing segments of digital advertising. Seventy-six percent of marketers at small and large companies …

Online Video Expectations

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126633#comments Good article and good conversation all around. Definitely agree with the viewpoint that placement is key. We produce content for both television and web and each is used differently by the agencies. Web still seems to be more geared toward providing information where as TV is still about “selling …