Internal Training Education Video Statistics

Internal Training Education Video Statistics

Internal Training Education Video Statistics to Know:

  • 88% of missed opportunities were caused because sales couldn’t find or leverage internal resources
    • In the case of L2RM (Lead to revenue management) platform improvements, video can
      be a game changer for a sales rep’s ability to close deals
    • KISSmetrics reports that consumers are up to 85% more likely to buy a product after watching a video
    • Nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting
    • Sale fail: 90% of content is never used in the selling process, so video ensures its shared with consumer
  • Forrester reports that when video is used in the sales process, companies are seeing single-digit upticks in sales
    • Even when the video is not watched and double-to-triple digit uplifts when the video is watched in conjunction with the sale
  • Consumers are 85% more likely to buy a product after watching a video
  • Video can also be a game changer for sales reps’ ability to learn and adapt quickly to changing market conditions when used in conjunction with sales enablement and training teams
    • Old modes of training a sales force Infrequent, in-person workshops; documents, and written briefs are less effective in todays communications world
    • Video is a medium that is easy to digest and allows the corporate market to communicate large amounts of information simply and efficiently
  • Speed: Video can be a major time and cost saver, allowing you to update your product information, promotional offers or sales training in a “just-in-time” fashion
  • Reach: Digital video can travel more efficiently than people can, and it can be digested more easily than printed materials
    • Video gets information anywhere it needs to go – to any person, device, or viewing platform – so that you can communicate instantly wherever your customers are – during sales meetings, trade shows, or online
    • It can impart knowledge to multiple teams at the same time
  • Suitability: Video as a medium works well for many use cases in which sight and sound work together to simplify complex information into a consumable format
    • This makes video suitable for teaching and training, product information and demos, service and supports messages, how-to’s, and more
  • Efficacy: Video is a powerful medium and has been proven as effective at increasing knowledge retention as instructor-based training.
  • Productivity Gains: Video can increase sales velocity and performance by decreasing sales training time, speeding time to market, and allowing reps to sell more, faster
  • ROI: Video is a highly traceable medium at both the video file and individual viewer level
    • This equates to better data as to which content is being watched, by whom, which content is best achieving its intended purpose
    • Sales reps can see which leads and contacts are watching which videos and make informed decisions about whom
      to call on when
    • Sales enablement and training teams can receive real-time feedback on the net effect of the communications materials they are designing and producing
    • For example, did your sales team learn from the training video you sent them? Or, did your lead convert deeper into the funnel after viewing a product video?
  • Leveraging video in both L2RM and sales creates a transformative 1+1=3 solution
  • For companies who have struggled to build responsive, customer-centric sales execution practices, video-based sales training gets you close to the ‘just-in-time’ execution that you need
  • Training professionals should be able to publish training video and supporting materials di- rectly inside of platform, obviating the need to find materials in a separate portal
    • Context-switching is a notorious productivity killer
    • Video should be available directly inside of sales reps’ native L2RM platform and workflow and should en- compass 100% of their sales execution needs from training to marketing and communications, minimizing the costs of context-switching
  • Reference:

Stuardi, L. (n.d.). Using Video to Transform Your Sales Operation. http://cdn2.hubspot.net/hub/164165/file-1178573413-pdf/uStudio_Transform-Sales-with-Video.pdf

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